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Friends of the Mohawk Towpath Byway

~ …a bridge to our communities

Friends of the Mohawk Towpath Byway

Category Archives: Bringing Tourists to the Byway

Visitor Experiences

24 Friday Feb 2023

Posted by Eric Hamilton in Bringing Tourists to the Byway, Marketing and Promotion, Mohawk Towpath, Telling the Byway Stories, tourism experience, Uncategorized

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"Mohawk Towpath Byway", achievements, visitor experience

Our number one, top priority within the Mohawk Towpath National Scenic Byway corridor is to provide a positive visitor experience, period.

But how do we measure or quantify our successes? The designated route is along public roads that are open 24/7/365! Most of our historic features are along public highways or in, or along side the right-of-way. One such measure would be the number of hits on our website. That’s a start, but that’s only the visitors to our website. Intuitively visits to our website would reflect early curiosity or the number of people searching for a unique experience, not physical visits to the Byway. When we first set up the Byway’s website one of the concerns was that if we included too much information, too many pictures that would provide the whole experience and no one would try the real, authentic, visit.

I disagree. The more we can provide pictures of people enjoying the Byway and its many features the more we inspire the public to gain their own experience by physically visiting the Byway. My feeling is that use of our cell phone based self-guided tour is one of the best metrics of Byway visitation and experience.

Gathering information on visitors, not personal information, but number of calls to the self-guided tour are most helpful. Also the number of brochures that are picked up at various Byway locations are revealing.

Data provided by OnCell Systems, now STQRY.

The above data shows that visits almost doubled during the pandemic. People, including you and I, needed to get out of the house, but go where they were not exposed to others. A drive on the Mohawk Towpath Byway or visit one of our parks or historic sites was the perfect answer. Recent numbers are back, but not down to pre-COVID numbers. Perhaps return visits to the Byway and a greater digital marketing effort are definitely playing a role.

Also note that visitors don’t spend a lot of time on the page or listening to the entire narrative. If it is longer than 2 minutes they are gone to the next or are otherwise distracted.

For those of you who have used the self-guided tour service before, we will be adding new sites, new STOPs this spring along Erie Blvd. in Schenectady and in downtown Cohoes.

Bridged!

08 Thursday Oct 2020

Posted by Eric Hamilton in Bringing Tourists to the Byway, Event, Mohawk Towpath, recreational assets

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Mohawk Towpath Byway, recreational access, Vischer Ferry Preserve

The first half of the 100 foot pedestrian bridge arrived for installation at the site of a former farmers bridge just east of Clutes Dry Dock. The photo was captured by Larry Syzdek.

This is the crowning touch to improving recreational access to the Vischer Ferry Nature and Historic Preserve. Construction including approach pathways, parking lot improvements, and soil stabilization will be complete by the end of October. Once complete the bridge will be opened for our (public) use.

We have once again bridged the historic 1842 enlarged Erie Canal. The farm fields to the right have long been abandoned and is now a remote forested “important birding area”. The Community Connector Trail behind trees to the right was (from 1842 to 1907) the towpath for the Erie Canal. the To the left is the site of a bustling canal community also abandoned in 1907 and now ripe for archaeological investigation and interpretation.

“…low bridge! Everybody down…”

To see a video of the action from fastening together to actual placement watch a video from the Town of Clifton Park’s FaceBook page.

Finale

09 Sunday Aug 2020

Posted by Eric Hamilton in Bringing Tourists to the Byway, Mohawk Towpath, Recreation, stewardship, Uncategorized, Volunteering

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Or is it a new beginning?

Friends of the Mohawk Towpath Byway installed the final of a dozen interpretive kiosks envisioned in the Byway’s Corridor Management Plan almost twenty years ago. It started out as a cool, cloudy Saturday. Two hours later the job was done and the posts set plumb and true, ready for the first eye curious about our agricultural heritage or about recreation on the Mohawk.

Innovation was the watch word for this kiosk. Federal Byway funds were dwindling and we needed a less expensive way to produce the panels. Metal panels were used with a graffiti resistant finish. These panels were glued to an exterior plywood with a urethane based caulk. The panels were then mounted in a frame of cedar.

Once in place in two excavated post holes the holes were backfilled with an expanding foam backfill. Bill Gutelius steadied the kiosk for a critical 15 minutes while the backfill set. Nancy Papish maintained an eye on the vertical plumb bubble.

This kiosk is located in Mohawk Landing Preserve on the southern boundary of Riverview Orchards on Riverview Road in Rexford. Check it out on your next visit to the Byway. The spot is quite accessible just a short walk from the parking lot, at the end of the first board walk. You can see the kiosk from the entrance (note the handicap parking space in the foreground and the kiosk just to Nancy Papish’s right in the background.

Besides Nancy Papish’s help We are most grateful for Bill Gutelius’ assistance with construction of the frame, and hauling the finished kiosk assembly to the site. In short this kiosk installation cost about half the cost of conventional polycarbonate resin panels with square aluminum frame.

Byway on the Move

21 Tuesday Nov 2017

Posted by Eric Hamilton in Bringing Tourists to the Byway, Event, Recreation, recreational assets

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2017Start

DUATHLON START – photo by Kristen Hislop

Thank you all for a most successful Mohawk Towpath Byway Duathlon!  Some 110 competitors started a 2 mile run followed by a 17 mile biking leg and another 2 mile run to finish.

I am no economist but this event brought in over $11,000 which was all spent locally [except $285 of Sanction and Insurance Fees to a National Governing Body in Colorado].  Every other dollar went to local suppliers, businesses, and contractors here on the Byway, or in the southern Saratoga County area.  That doesn’t include what competitors or their families spent for conveniences, gifts and remembrances, and fuel for the trip home.

During the week before the Duathlon the hits on the website peaked at four times the traffic we normally see for our Byway websites.  The calls to our cell phone based self-guided tour were overshadowed only by the number of calls over the first week of July when we were running spots on local public radio.

No matter how you slice or dice the numbers your help with the Duathlon pays us back many times over.  It reaches a demographic whom we don’t see any other time of the year, at least not in these numbers.

Whether you helped with circulating Byway information, stuffed envelops, helped with registration, volunteered with a traffic flag, scooped mashed potatoes and dished chicken, followed in the sweep car, passed out water, monitored the radio waves, or any other volunteer job… your contribution to the success of the Duathlon and ultimately to the Byway are very much appreciated!

How Many Tourists is Too Many?

04 Monday Apr 2016

Posted by Eric Hamilton in Bringing Tourists to the Byway

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As a young couple I remember staying at a guest house where my wife and I shared a bathroom with another boarder who we never met. We did befriend the establishment’s owner, whom I will call Flo, and her carpenter husband. The two were most impressed with our respect for their property and we were overwhelmed with their openness to letting people into their impressive historic home. 

On our second visit Flo started to share with us stories of some of her worst customers. One of the stories Flo told was she rented one of her choice rooms, just beyond the living room to a middle aged gentleman. The room had her favorite rosewood octagon, key wound mantle clock that chimed the hour. Sometime during the night the guest had tried to silence the clock with blankets and pillows. This was an affront to Flo who “threw the bum out” with instructions to never return. To Flo this was one tourist too many.
Each of us has a threshold for how many guests is too much. The rule I am comfortable with is respect my special places as though they are your own. This is the basis for, “If you carry it in, carry it out.” “Leave nothing behind but your footprints.” This is the foundation of good stewardship.  

One of the founding tenants of the Mohawk Towpath Byway Coalition is to balance the changes and developments along the Byway corridor with the need to preserve our natural and historic resources. Encouraging the constructive use of our resource will provide the economic engine to fund efforts to preserve for generations to come. Perhaps the most rewarding outcome is to have visitors embrace the preservation effort with the same enthusiasm as many of our local residents. That’s sustainability in the broadest meaning of the word.

With the depth and authenticity of our stories, variety of our recreational resources, and appeal to a broad demographic visitors will come, and, more importantly, return. 

Officers:

Paul Olund, President
John Loz, Vice President
Maryanne Mackey, Treasurer
Eric Hamilton, Secretary

Board Members

Mary MacDonald
Jeffrey Slater
Lawrence D. Syzdek

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